People all over the world undertake startups every day, this makes naming a business quite tricky and tiresome considering copyright laws, and the need to appeal to your business target audience.
This 2-minute read gives you 6 tips for naming your business in 2022.
1. Make the name unique.
In the world of digital marketing, it is still all about the brand. Everything that’s happening in the overall market has a direct impact on your company; there is no room for error. The quality of your brand name should not only reflect your strengths but also give consumers clear direction about what you offer, who you are, and where to go for more information.
There are exceptions to this tip, of course. Startups with a big-name parent company can benefit from the name recognition and brand power that comes with it. But even then, says entrepreneur Jai Gopalakrishnan, “a strong brand name helps you build sales and visibility your first year.”
2. The name should give a clue.
As a business owner, you should be concerned with your name’s visibility and how it can entice customers to consider what you offer. Once the name is set, it should convey some information about the services you provide to customers. Let it be memorable so customers can easily answer the question “what does (your business name) do?”
3. Do not use unusual words.
If a customer can’t easily spell your business name, they will have a hard time finding and remembering it. When creating a name, stay with words that can easily be spelled by customers. Use a simple root word or phrase. The fewer syllables in your business name, the easier it will be for people to remember and use. Try it out as a search term to see if it’s easy for people to look up on Google.
4. Keep it simple and clear of unusual spellings.
Choose a name that makes sense in your industry and location. It is advisable to pick a name that is comprehensible to everyone to the extent even strangers(foreigners) will understand, as the risk of alienating potential customers because of an unknown brand is high. A familiar word might sound good on paper, but it could be confusing for the wrong audience thus making it better to cater for all potential customers impartially.
5. Verify the availability of the chosen name.
Before launching a business, it is critical to confirm whether the name is available so that you do not pick a name that is already registered to a different brand. Checking to see if a name is available for use as a business name will help you avoid any potential legal issues that could result from utilizing one that is already in use.
6. The name should be flexible.
Avoid picking names that don’t allow your business to expand or add to its product line. These descriptions limit your marketing potential and prevent customers from remembering your brand. It’s important that you avoid picking names like “the tea shop” or “the chocolate store.” These names can make customers think you are only selling one product and limit the flexibility for your business to expand in the future.
If you have chosen a name for your business but are still not sure what to do next, we understand! That is why we heard your call for help and are taking care of the next steps. Let’s take this opportunity to infuse messaging and brand language, branding design and identity, marketing strategy, and a creative website.